According to the sports programming that boys consume most, a real man
is strong, tough, aggressive, and above all, a winner in what is still a man’s
world. To be a winner, he must be willing to compromise his own long-term
health by showing guts in the face of danger, by fighting other men when
necessary, and by “playing hurt” when he’s injured. He must avoid being
soft; he must be the aggressor, both on the “battle fields” of sports and in
his consumption choices. Whether he is playing sports or
making choices about which products to purchase, his
aggressiveness will win him the ultimate prize: the adoring
attention of beautiful women and the admiration of other men.
This article was taken from a brochure about how the media affects youth, especially as it relates to sports. I think that the audience is very clear parents with boys in their early through late teens. This is because they appeal to the fact that their boys are growing up and that the world wants them to grow up too fast. It is also interesting to note that they use the term “beautiful women” this gives the impression of some woman so is grown and participating in things that these concerned parents would not want heir boys in puberty to be involved with. I think that the author knows their audience well and that they do a good job of using emotion to appeal to these concerned parents. I think that he goal of this brochure is to demonstrate what youth see so that parents can help them when the media lies. For example this paragraph speaks of men playing hurt and many boys get the idea that that is what you do as a man. This however can lead to youth who play too hard and will not stop thus risking further injury. The article is here to help the parents notice such signs and get their kids out of the game or teach them that they are “man enough” even if they do not have tons of women draped all over them. I also believe hat considering the core audience that this is a very effective argument because it appeals to a deep love that parents have for their children.
is strong, tough, aggressive, and above all, a winner in what is still a man’s
world. To be a winner, he must be willing to compromise his own long-term
health by showing guts in the face of danger, by fighting other men when
necessary, and by “playing hurt” when he’s injured. He must avoid being
soft; he must be the aggressor, both on the “battle fields” of sports and in
his consumption choices. Whether he is playing sports or
making choices about which products to purchase, his
aggressiveness will win him the ultimate prize: the adoring
attention of beautiful women and the admiration of other men.
This article was taken from a brochure about how the media affects youth, especially as it relates to sports. I think that the audience is very clear parents with boys in their early through late teens. This is because they appeal to the fact that their boys are growing up and that the world wants them to grow up too fast. It is also interesting to note that they use the term “beautiful women” this gives the impression of some woman so is grown and participating in things that these concerned parents would not want heir boys in puberty to be involved with. I think that the author knows their audience well and that they do a good job of using emotion to appeal to these concerned parents. I think that he goal of this brochure is to demonstrate what youth see so that parents can help them when the media lies. For example this paragraph speaks of men playing hurt and many boys get the idea that that is what you do as a man. This however can lead to youth who play too hard and will not stop thus risking further injury. The article is here to help the parents notice such signs and get their kids out of the game or teach them that they are “man enough” even if they do not have tons of women draped all over them. I also believe hat considering the core audience that this is a very effective argument because it appeals to a deep love that parents have for their children.
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